Holly Mack

Home › Growth Notes › MSP Reviews and AI Search Visibility Marketing MSP Reviews and AI Search Visibility: Why They’re Connected Learn how MSP reviews feed AI platforms like ChatGPT and Google AI Overviews. Which platforms matter, what makes reviews citable, and how to build a review system. By Holly Mack June 18, 2026 10 … Read more

Home › Growth Notes › Why Your SEO Agency Can’t Reach AI Search Marketing MSP SEO Not Working? Why Your Agency Can’t Get You Into AI Search Your MSP SEO agency is built for 2022. Here’s what AI search actually requires, 5 diagnostic questions to reveal the gap, and what to do about it. By … Read more

Home › Growth Notes › How to Build an llms.txt File Marketing How to Build an llms.txt File for Your MSP Website (And Why Almost No One Has One Yet) Step-by-step guide to creating an llms.txt file for your MSP website. Includes a copy-paste template, honest data on whether it works, and WordPress setup. By … Read more

Home › Growth Notes › MSP Google Business Profile Optimization Marketing MSP Google Business Profile Optimization for AI Search: Beyond the Map Pack Your GBP feeds ChatGPT, Perplexity, and Google AI. Only 1.2% of businesses get recommended. Here’s the MSP optimization checklist that closes the gap. By Holly Mack June 16, 2026 10 min read … Read more

Home › Growth Notes › How AI Platforms Decide Marketing How Do AI Platforms Decide Which MSPs to Recommend? The System Behind the Answers Learn how ChatGPT, Perplexity, and Google AI pick which MSPs to recommend. 85% of citations come from third-party sources. Here’s what determines whether you’re named. By Holly Mack June 16, 2026 … Read more

Home › Growth Notes › Schema Markup for MSP Websites Marketing Schema Markup for MSP Websites: The Complete Guide to Structured Data That AI Can Read Learn which schema types every MSP website needs, how to add them with Rank Math, and why structured data is what gets your IT company cited by AI search … Read more

ChatGPT names 2-3 MSPs per city. Learn how its retrieval pipeline works, which signals you control, and the steps to get your MSP recommended.

GEO gets your MSP recommended by ChatGPT and Perplexity. SEO ranks you on Google. Learn how they work together and what a real program costs.

Answer engine optimization (AEO) gets your MSP cited by ChatGPT, Perplexity, and Google AI. Learn what AEO is, how it differs from SEO, and what it costs.

Fractional CMO vs marketing consultant: one owns your marketing, the other hands you a plan and leaves. How an MSP picks the right one and avoids paying for the wrong one.