Holly Mack, Author at C4 Solutions

MSP AI Search Visibility: Why ChatGPT Isn’t Recommending Your Business (And How to Fix It)

May 28, 2026May 28, 2026 by Holly Mack

MSP owner reviewing AI search visibility data across multiple platforms

Your prospects are already using ChatGPT, Perplexity, and Google AI to find their next IT provider. Showing up in those answers requires four things running at once: answer-first content, technical signals, third-party authority across reviews and directories, and consistent distribution. Most MSPs are doing one. This post (from the team at C4 Solutions MSP marketing) covers the full system, plus a checklist to start this week

What Is a Fractional CMO for MSPs and When Do You Need One?

May 27, 2026May 27, 2026 by Holly Mack

Home › Growth Notes › Fractional CMO for MSPs Marketing What Is a Fractional CMO for MSPs and When Do You Need One? A fractional CMO for MSPs can be the right move – or the wrong one. The difference has very little to do with marketing tactics and everything to do with readiness. A … Read more

How to Build a Dream 100 List for MSPs and Tech Companies

May 27, 2026May 27, 2026 by Holly Mack

Home › Growth Notes › Dream 100 List for MSPs Marketing How to Build a Dream 100 List for MSPs and Tech Companies Most MSPs don’t have a lead problem – they have a focus problem. Here’s how to build a Dream 100 list: 100 accounts that would materially grow your MRR, improve your client … Read more

How to Build an MSP Marketing Strategy That Actually Drives Revenue

May 27, 2026May 27, 2026 by Holly Mack

Home › Growth Notes › MSP Marketing Strategy Marketing How to Build an MSP Marketing Strategy That Actually Drives Revenue MSP marketing only works when it’s built like infrastructure – not a pile of experiments. Here’s a 6-step framework for turning scattered tactics into a connected, revenue-driving marketing system. By Holly Mack May 27, 2026 … Read more

5 Marketing Mistakes MSPs Make (And How a Fractional CMO Fixes Them)

May 27, 2026May 27, 2026 by Holly Mack

Home › Growth Notes › 5 Marketing Mistakes MSPs Make Marketing 5 Marketing Mistakes MSPs Make (And How a Fractional CMO Fixes Them) Most MSP marketing doesn’t fail because of tactics. It fails because there’s no system behind it. Here are the 5 mistakes that stall MSP growth, and how a Fractional CMO fixes each … Read more

The Biggest Mistakes MSP Owners Make When Trying to Scale (And Why Growth Makes It Worse)

May 27, 2026May 21, 2026 by Holly Mack

MSP owner analyzing operational systems and scaling challenges

Home › Growth Notes › MSP Scaling Mistakes Growth The Biggest Mistakes MSP Owners Make When Trying to Scale (And Why Growth Makes It Worse) Growth is supposed to make things easier. For most MSP owners, it does the opposite. More clients, more tickets, more pressure, more chaos. The real issue isn’t sales — it’s … Read more