Most MSPs grow on referrals but have no system around them. A real referral program turns word of mouth into predictable pipeline. Here’s the six-step framework, built for how MSPs actually sell.
Home › Growth Notes › AI Search Visibility for IT Companies Marketing AI Search Visibility for IT Companies: How Tech Firms Get Found in AI Search How VARs, SaaS companies, cybersecurity firms, and IT consultancies get found in AI search. Same framework as MSPs. Different targeting. By Holly Mack June 24, 2026 10 min read … Read more
Home › Growth Notes › Measure AI Search Visibility Marketing Measure AI Search Visibility for Your MSP: Tools, Prompts, and Benchmarks Learn how to measure AI search visibility for your MSP with monthly audit prompts, GA4 setup, tracking tools, 30/60/90-day benchmarks, and a leadership scorecard. By Holly Mack June 23, 2026 12 min read On … Read more
Home › Growth Notes › AEO Content Strategy for MSPs Marketing AEO Content Strategy for MSPs: What to Publish, Where to Put It, and How Much Is Enough Most MSPs publish 4 blogs a month and stay invisible to AI. Learn what content types get cited, how much to publish, and why $5K/month is the … Read more
Home › Growth Notes › MSP Reviews and AI Search Visibility Marketing MSP Reviews and AI Search Visibility: Why They’re Connected Learn how MSP reviews feed AI platforms like ChatGPT and Google AI Overviews. Which platforms matter, what makes reviews citable, and how to build a review system. By Holly Mack June 18, 2026 10 … Read more
Home › Growth Notes › Why Your SEO Agency Can’t Reach AI Search Marketing MSP SEO Not Working? Why Your Agency Can’t Get You Into AI Search Your MSP SEO agency is built for 2022. Here’s what AI search actually requires, 5 diagnostic questions to reveal the gap, and what to do about it. By … Read more
Home › Growth Notes › How to Build an llms.txt File Marketing How to Build an llms.txt File for Your MSP Website (And Why Almost No One Has One Yet) Step-by-step guide to creating an llms.txt file for your MSP website. Includes a copy-paste template, honest data on whether it works, and WordPress setup. By … Read more
Home › Growth Notes › MSP Google Business Profile Optimization Marketing MSP Google Business Profile Optimization for AI Search: Beyond the Map Pack Your GBP feeds ChatGPT, Perplexity, and Google AI. Only 1.2% of businesses get recommended. Here’s the MSP optimization checklist that closes the gap. By Holly Mack June 16, 2026 10 min read … Read more
Home › Growth Notes › How AI Platforms Decide Marketing How Do AI Platforms Decide Which MSPs to Recommend? The System Behind the Answers Learn how ChatGPT, Perplexity, and Google AI pick which MSPs to recommend. 85% of citations come from third-party sources. Here’s what determines whether you’re named. By Holly Mack June 16, 2026 … Read more
Home › Growth Notes › Schema Markup for MSP Websites Marketing Schema Markup for MSP Websites: The Complete Guide to Structured Data That AI Can Read Learn which schema types every MSP website needs, how to add them with Rank Math, and why structured data is what gets your IT company cited by AI search … Read more