Home › Growth Notes › What Is a Marketing Operating System? Marketing What Is a Marketing Operating System? A marketing operating system is the platform, the playbook, and the AI layer that runs your MSP’s marketing as one connected system, not five subscriptions that don’t talk to each other. Here’s what actually belongs in one, … Read more
Home › Growth Notes › The MSP YouTube Channel Playbook: First 90 Days Marketing The MSP YouTube Channel Playbook: First 90 Days An MSP YouTube channel strategy is the specific 90-day plan for what to film, how often to publish, and how the videos actually get found by IT buyers already searching YouTube for MSP … Read more
Home › Growth Notes › Fractional CMO vs CFO Growth When Does an MSP Need a Fractional CMO vs a Fractional CFO? A fractional CMO and a fractional CFO cost about the same and solve very different problems. Here’s how an MSP owner can tell which seat is actually empty, and what to do when … Read more
Home › Growth Notes › The SOPs and Playbooks Every MSP Marketing Team Needs Marketing The SOPs and Playbooks Every MSP Marketing Team Needs Most MSP marketing runs on one person’s memory instead of a written process. Here are the specific SOPs and playbooks that actually need to exist on paper, why the gap costs … Read more
Home › Growth Notes › Fractional CMO and CFO Costs for MSPs Growth Fractional CMO and CFO Costs for MSPs What a fractional CMO or fractional CFO actually costs an MSP in 2026, with the hourly math, the loaded full-time comparison, and what both seats cost together. By Holly Mack October 2, 2026 11 min … Read more
Home › Growth Notes › MSP Outbound Prospecting Playbook Sales The MSP Outbound Prospecting Playbook MSP outbound prospecting works when it runs as a weekly system instead of a one-time email blast. This playbook covers the five parts, from the target list to the scorecard, plus the sending setup that keeps your main domain safe. … Read more
Home › Growth Notes › MSP Lead Generation Cost Marketing MSP Lead Generation Cost: What to Pay Per Lead and Per Opportunity MSP lead generation typically costs $50 to $500+ per lead or $2,000 to $15,000+ per month on retainer, with pay-per-appointment models running $150 to $800 per booked meeting depending on deal size and … Read more
Home › Growth Notes › Best Marketing Software for MSPs Marketing 3 Best Marketing Software Options for MSPs (2026) Compare the 3 best marketing software platforms for MSPs (C4OS, HubSpot, and The Growth Machine) on real pricing, unlimited users, and built-in playbooks. See which one fits your team size. By Holly Mack September 18, … Read more
Home › Growth Notes › MSP Video Production Cost Marketing How Much Does MSP Video Production Cost? MSP video production costs $1,500 to $5,000 for a basic professional video, $5,000 to $20,000 for a mid-range one, and $20,000 to $100,000+ for premium production, per Vidico. AI and DIY tools run $100 to $3,000, and ongoing … Read more
Home › Growth Notes › Best Lead Generation Companies Marketing 7 Best Lead Generation Companies for MSPs in 2026 C4 Solutions, JumpFactor, Marketopia, Belkins, Abstrakt Marketing Group, LevelUp Leads, and Operatix, compared on buying motive: building a demand-gen system versus buying appointments directly. By Holly Mack September 17, 2026 12 min read On This … Read more