May 2026 - C4 Solutions

MSP AI Search Visibility: Why ChatGPT Isn’t Recommending Your Business (And How to Fix It)

May 28, 2026May 28, 2026 by Holly Mack

MSP owner reviewing AI search visibility data across multiple platforms

Your prospects are already using ChatGPT, Perplexity, and Google AI to find their next IT provider. Showing up in those answers requires four things running at once: answer-first content, technical signals, third-party authority across reviews and directories, and consistent distribution. Most MSPs are doing one. This post (from the team at C4 Solutions MSP marketing) covers the full system, plus a checklist to start this week

What Is a Fractional CMO for MSPs and When Do You Need One?

May 27, 2026May 27, 2026 by Holly Mack

Home › Growth Notes › Fractional CMO for MSPs Marketing What Is a Fractional CMO for MSPs and When Do You Need One? A fractional CMO for MSPs can be the right move – or the wrong one. The difference has very little to do with marketing tactics and everything to do with readiness. A … Read more

How to Build a Dream 100 List for MSPs and Tech Companies

May 27, 2026May 27, 2026 by Holly Mack

Home › Growth Notes › Dream 100 List for MSPs Marketing How to Build a Dream 100 List for MSPs and Tech Companies Most MSPs don’t have a lead problem – they have a focus problem. Here’s how to build a Dream 100 list: 100 accounts that would materially grow your MRR, improve your client … Read more

How to Build an MSP Marketing Strategy That Actually Drives Revenue

May 27, 2026May 27, 2026 by Holly Mack

Home › Growth Notes › MSP Marketing Strategy Marketing How to Build an MSP Marketing Strategy That Actually Drives Revenue MSP marketing only works when it’s built like infrastructure – not a pile of experiments. Here’s a 6-step framework for turning scattered tactics into a connected, revenue-driving marketing system. By Holly Mack May 27, 2026 … Read more

5 Marketing Mistakes MSPs Make (And How a Fractional CMO Fixes Them)

May 27, 2026May 27, 2026 by Holly Mack

Home › Growth Notes › 5 Marketing Mistakes MSPs Make Marketing 5 Marketing Mistakes MSPs Make (And How a Fractional CMO Fixes Them) Most MSP marketing doesn’t fail because of tactics. It fails because there’s no system behind it. Here are the 5 mistakes that stall MSP growth, and how a Fractional CMO fixes each … Read more

The MSP Growth Roadmap: From $1M to $10M ARR (and Where AI Fits In)

May 27, 2026May 22, 2026 by Rhett Collver

Home › Growth Notes › MSP Growth Roadmap Growth The MSP Growth Roadmap: From $1M to $10M ARR (and Where AI Fits In) Scaling an MSP from $1M to $10M isn’t just about adding clients and techs. It’s about building the systems, structure, and AI strategy that hold together at each stage. By Rhett Collver … Read more

Building an MSP to Sell: The Exit-Ready Business Framework

May 27, 2026May 22, 2026 by Rhett Collver

Home › Growth Notes › Building an MSP to Sell Growth Building an MSP to Sell: The Exit-Ready Business Framework Most owners think growing revenue makes their MSP sellable. Buyers don’t think that way – they’re buying how reliable and transferable that revenue is. Here’s what actually makes an MSP exit-ready. By Rhett Collver May … Read more

PE-Backed MSP Acquisitions: What Operators Need to Know in 2026

June 2, 2026May 21, 2026 by Rhett Collver

PE-backed MSP acquisitions, executive reviewing M&A deal structure at glass whiteboard in high-rise office

Home › Growth Notes › PE-Backed MSP Acquisitions Growth PE-Backed MSP Acquisitions: What Operators Need to Know in 2026 In 2026, PE-backed MSP acquisitions aren’t about growth potential anymore. They’re about operational readiness, automation, and how easily your business can plug into a platform that already knows how to scale. By Rhett Collver May 4, … Read more

The Biggest Mistakes MSP Owners Make When Trying to Scale (And Why Growth Makes It Worse)

June 2, 2026May 21, 2026 by Holly Mack

MSP owner analyzing operational systems and scaling challenges

Home › Growth Notes › MSP Scaling Mistakes Growth The Biggest Mistakes MSP Owners Make When Trying to Scale (And Why Growth Makes It Worse) Growth is supposed to make things easier. For most MSP owners, it does the opposite. More clients, more tickets, more pressure, more chaos. The real issue isn’t sales — it’s … Read more

Inorganic vs. Organic Growth for MSPs: Which Path Is Right for You?

June 2, 2026May 18, 2026 by tharun@korerpo.com

Home › Growth Notes › Organic vs Inorganic Growth Growth Inorganic vs. Organic Growth for MSPs: Which Path Is Right for You? Most MSPs frame this wrong. It’s not organic vs inorganic. It’s when to use each. If your foundation isn’t built, acquisitions don’t accelerate growth. They expose what’s already broken. By Holly Mack May … Read more