Rhett Collver, Author at C4 Solutions

Zero-Click Search: What It Means for a Tech Company’s Pipeline

November 9, 2026 by Rhett Collver

Empty boardroom at dusk with one printed page and a closed notebook on a long table

Zero click searches are rising, but the studies count differently. Here is what the data shows and what a tech company should measure instead.

B2B Inbound Marketing for Tech Companies: A System, Not a Campaign

November 9, 2026 by Rhett Collver

Dusk conference room with a long table carrying a continuous strip of paper and evenly spaced folders

B2B inbound marketing for tech companies as a system: the seven parts, who owns each, where each breaks, and what to fix first.

AEO vs GEO: What Each One Does and Which a Tech Company Needs First

November 9, 2026November 8, 2026 by Rhett Collver

Empty boardroom at dusk with two stacks of printed pages and a closed notebook on the table

AEO wins the direct answer in search results and GEO wins a mention inside an AI-written response. Here is which one a tech company funds first.

LLM Optimization: Getting Your Tech Company Into ChatGPT, Claude, Gemini and Perplexity Answers

November 8, 2026 by Rhett Collver

Night conference room with a shelf of bound volumes and a stack of loose printed pages on the table

LLM optimization for tech companies: what ChatGPT, Claude, Gemini and Perplexity remember, look up and fetch, and what to fix first.

B2B SaaS SEO: A Playbook for Software Companies Under $50M

November 7, 2026 by Rhett Collver

Dark boardroom table at dusk with a closed notebook and a row of blank index cards laid out in sequence

A five-move B2B SaaS SEO sequence for software teams under $50M: fix what crawlers can’t read, build the shortlist pages, and tie search to trials.

SaaS Content Marketing That Feeds Sales, Not Just Traffic

November 7, 2026 by Rhett Collver

Empty conference room at dusk with highlighted call transcripts on a long wooden table

How SaaS teams run content so sales can use it: mine topics from sales calls, map pieces to buyer stages, and measure demos and pipeline.

AEO and GEO for SaaS: Getting Your Product Recommended by ChatGPT

November 6, 2026 by Rhett Collver

Empty meeting room at night with printed product spec sheets stacked on a long table

How SaaS companies get named in ChatGPT and other AI answers: crawler access, the product pages buyer prompts fan out into, and earned reviews.

Programmatic SEO for SaaS: Integration, Alternatives and Use-Case Pages

November 7, 2026November 6, 2026 by Rhett Collver

Long office table lined with identical stacks of paper in a dim modern workspace

Which programmatic SEO page types a SaaS company should build first, and how to keep integration, use-case, and alternatives pages from going thin.

Microsoft Partner Marketing: Turning Partner Status Into Inbound Leads

November 5, 2026 by Rhett Collver

Business professional looking out over a city skyline from a modern office at dusk

How MSPs and VARs turn a Microsoft partner designation into inbound leads: proof pages, directory listings, schema, and the overclaiming mistake to avoid.

MDF Marketing: How VARs and MSPs Fund Website and SEO Work With Vendor Money

November 5, 2026November 5, 2026 by Rhett Collver

Short stack of invoices bound with string beside an open checkbook and a pen on a wood desk

How VARs and MSPs use vendor market development funds (MDF) to pay for website and SEO work, what gets approved, and how the claim process works.