Holly Mack, Author at C4 Solutions

Website as a Service vs Owning Your Site: Which Model Fits a Tech Company?

November 3, 2026 by Holly Mack

Ring of three brass keys beside a closed black leather folder and a blank page on a dark desk

Website as a service or an owned site? See who holds the domain, content, code and logins under each model, and which one fits a tech company.

Speed to Lead for MSPs: Why Response Time Decides the Deal

November 8, 2026November 3, 2026 by Holly Mack

Brass stopwatch resting on a black desk phone handset, the clock that starts when a prospect reaches out

Speed to lead decides which MSP inquiries become deals. See what the research shows, where leads go cold, and how to build a first-reply system.

Why More Leads Won’t Fix Your MSP’s Growth

November 3, 2026 by Holly Mack

Open-plan office at dusk with a single lit desk, a picture of MSP lead generation problems left unattended

Where MSP leads stall between the form fill and the signed agreement, and a one-hour test that shows you where.

Selling Your MSP to Private Equity vs a Strategic Buyer

November 1, 2026 by Holly Mack

Boardroom table at dusk with two chairs facing each other and a red folder and a charcoal folder at opposite ends

How private equity and strategic buyers differ in what they want from an MSP, how they pay, and how to choose before the offers arrive.

Customer Concentration Risk When Selling an MSP

November 1, 2026 by Holly Mack

Dark boardroom table with one lit brass lamp over a single closed leather folder and empty chairs on both sides

How buyers read customer concentration risk when an MSP is for sale, where advisors draw the line, and how to reduce it before you go to market.

Fractional CMO ROI: How to Measure the Return

November 3, 2026October 26, 2026 by Holly Mack

$A person working out returns on a calculator, measuring the ROI of a fractional CMO$

Home › Growth Notes › Fractional CMO ROI Marketing Fractional CMO ROI: How to Measure the Return How to tell whether a fractional CMO is paying off, what to measure early and late, and the metrics to ignore. By Holly Mack October 12, 2026 6 min read On This Page What ROI Measures The Timing … Read more

Fractional CMO vs Full-Time CMO for MSPs

October 29, 2026October 26, 2026 by Holly Mack

$Two professionals in a focused office conversation, weighing a fractional against a full-time CMO$

Home › Growth Notes › Fractional vs Full-Time CMO Marketing Fractional CMO vs Full-Time CMO for MSPs The real difference between a fractional and a full-time CMO for an MSP, and the size where the answer flips. By Holly Mack October 12, 2026 6 min read On This Page The Short Answer What Each … Read more

A Fractional CMO’s First 90 Days at an MSP

October 29, 2026October 23, 2026 by Holly Mack

$A handshake welcoming a new leader into an office, the start of a fractional CMO's first 90 days$

Home › Growth Notes › Fractional CMO First 90 Days Marketing A Fractional CMO’s First 90 Days at an MSP What a good fractional CMO does in the first three months at an MSP, month by month, and the red flags that signal a bad hire. By Holly Mack October 12, 2026 6 min … Read more

Account-Based Marketing for MSPs

November 3, 2026October 21, 2026 by Holly Mack

Business people meeting across a table, the named-account focus at the heart of account-based marketing

Home › Growth Notes › Account-Based Marketing for MSPs Marketing Account-Based Marketing for MSPs Why going after a short list of dream accounts beats chasing volume, and how an MSP runs it without pricey software. By Holly Mack October 12, 2026 6 min read On This Page What ABM Is Why It Fits MSPs Build … Read more

Google Ads for MSPs: When Paid Search Pays Off

October 29, 2026October 21, 2026 by Holly Mack

A person reviewing paid search performance on a laptop, judging an MSP campaign by booked calls

Home › Growth Notes › Google Ads for MSPs Marketing Google Ads for MSPs: When Paid Search Pays Off When paid search is worth it for an MSP, what it really costs, and how to run a test that tells you the truth. By Holly Mack October 12, 2026 6 min read On This … Read more