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Anthropic’s new design tool builds landing pages, decks, and one-pagers from a written brief. The real question for an MSP owner isn’t whether it’s clever. It’s whether it ships the assets you keep putting off.

Demand generation is the full-funnel work that turns ‘never heard of you’ into ‘ready to talk’ long before a form gets filled out. Here’s what it means for an MSP, and how to actually run it.